A packaging redesign for an incredible product made by a creative and conscientious company—now that’s our cup of tea. We worked with Numi to give their shelf presence an added pop as they expanded into mainstream markets, while retaining the exotic artisan brand their customers know and love.
Luscious photography is balanced with rich textures and bold typography to show their flavors in a new light. Meanwhile, the heart of their mission—“celebrating people, planet and tea”—is brought to life through smart, evocative language and clearly articulated intentions.
Mouth-watering photography complements Numi’s textured, artistic visual style. Call it tasteful taste appeal. Tea lovers know fine tea when they see it. We made sure they got a close-up.
Numi’s commitment to Fair Trade comes through in images and messages of empowerment.