Adventures in Chocolate

Scharffen Berger chocolate, with its rich flavor and artisanal style, attracts a specific kind of chocolate lover, one that is sophisticated, epicurean and surprisingly devoted. In fact, the product is so beloved that it maintained an ardent fan base even in the absence of traditional marketing.

We collaborated with the Scharffen Berger team, PR consultants and expert foodies to create an elegant, integrated campaign that honors the enthusiasm of these culinary chocoholics – and draws new fans to the fold.

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[ Roll over movie to pause ] The brochure, elegantly sized to mirror the company’s signature bars, delivers a brand that’s as appealing as the product itself.
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[ Roll over movie to pause ] The website makes mouths water with rich imagery and evocative descriptions of their handcrafted bean to bar process.
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An annual recipe showdown for professional and semi-professional chefs, the Chocolate Adventure Contest gives Scharffen Berger lovers a chance to engage with the brand in a deeper, more satisfying way.
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An annual recipe showdown for professional and semi-professional chefs, the Chocolate Adventure Contest gives Scharffen Berger lovers a chance to engage with the brand in a deeper, more satisfying way.
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[ Roll over movie to pause ] The contest, produced each year by tuttifoodie.com and judged by celebrity chefs including Elizabeth Falkner and Alice Medrich, produces a handful of winners and a treasure trove of inventive and delicious recipes for the community to savor.

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