The Anti-Dot-Com

Rearden Commerce has taken Silicon Valley by storm with a revolutionary services e-commerce platform. After five years of stealth development, we launched them into the hyper-competitive

technology space with a strategic foundation and brand that looks and behaves more like an established Wall Street powerhouse than an emerging Silicon Valley upstart.

/i/casestudy/rearden/brand_rearden_main1.jpg|image|brand_rearden_main1
 
/i/casestudy/rearden/brand_rearden_main2.jpg|image|brand_rearden_main2
Grady had a clear vision—he wanted a brand personality that suggested a 30s conglomerate but with a next generation, innovative edge—the anti-dot-com brand.
/i/casestudy/rearden/brand_rearden_main4.jpg|image|brand_rearden_main3
The identity is centered around a simple, muscular R that is used both as logo and a unifying graphic. Grady and his advisors felt it gave Rearden a Fortune 500 authority at launch.
/i/casestudy/rearden/brand_rearden_main3.jpg|image|brand_rearden_main4
Other challenges included the need to visualize a complex technology that is meant to be seamless and invisible—as well as highly proprietary.
/i/casestudy/rearden/brand_rearden_main5.jpg|image|brand_rearden_main5
Like its founder, the Rearden Commerce brand is forthright and indelible. Ayn Rand's Rearden would approve.

  • Mohawk Fine Papers_ Get in the Loop

  • Abundance Found_ Empowering Partnership

  • Vaska Natural Detergents_ Active Ingredient

  • The Living Principles_ Creative Action

  • California Wine Institute_ Global Appeal

  • BSR_ Illuminating a Global Network

  • Frameline Film Festival_ Think Pink & Beyond

  • Yerba Buena_ Neighborhood Intersections

  • HERproject_ Keeping Business Healthy

  • GreenBiz Group_ Thriving Ecosystem

  • Tools for Peace_ Tools for Growth

  • Peace Cereal_ Abundant Goodness

  • Dagoba Chocolate_ Taste Exploration

  • k.d. lang_ Recollection

  • Hello, New._ Campaign Trail

  • Scharffen Berger_ Adventures in Chocolate

  • Compostmodern_ Planting the seeds

  • Denver Public Schools_ Reading Rockets

  • Dockers_ Not Your Dad's Pants

  • SF Health Department_ Crystal Mess

  • Avaya_ Communication Without Boundaries

  • Dockers_ Cut from the Original Cloth

  • Nyne_ Forward Fashion

  • PepsiCo_ Philosophical Differences

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • Janus_ Get there. Invented here.

  • Target_ A Dose of Surrealism and Whimsy

  • Target_ Works of Art that Work

  • Janus TV_ Research brought to life

  • Michael Austin_ The Power of Personality

  • BACtrack_ A Breath of Fresh Air

  • Target_ Clutter Cutter