Forward Fashion

How do you launch a new fashion label on par with the Boss—Hugo, that is? The key to success is a rock solid strategy, and a brand with a lot of soul. From cocktail napkin sketch to 1,500 stores, Nyne's debut made a splash without spilling a drop.

The brand has been implemented seamlessly across retail environment programs, collateral, print and outdoor advertising, sales promotions, collateral and the wear-nyne.com website.

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The brand from nowhere for the man from everywhere? Cinematic photography in the advertising makes nyne’s mystery its very appeal.
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We grounded the brand narrative in the many lives metrosexuals lead (nine, by our measure)—family life, work life, social life, love life, night life, private life, public life, fantasy life and even after life (because eternity is a very, very long time.)
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Bold branding, seamless integration of print, outdoor and web give nyne a life of its own—and instant street cred.
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Point-of-sale and in-store promotions are dark and rich.
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Nyne online is as sleek and minimalist as its offline persona, a seamless marriage of both.
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Freestanding fixtures cue the brand identity and translate them into distinctive shopping experiences.

  • Mohawk Fine Papers_ Get in the Loop

  • Abundance Found_ Empowering Partnership

  • Vaska Natural Detergents_ Active Ingredient

  • The Living Principles_ Creative Action

  • California Wine Institute_ Global Appeal

  • BSR_ Illuminating a Global Network

  • Frameline Film Festival_ Think Pink & Beyond

  • Yerba Buena_ Neighborhood Intersections

  • HERproject_ Keeping Business Healthy

  • GreenBiz Group_ Thriving Ecosystem

  • Tools for Peace_ Tools for Growth

  • Peace Cereal_ Abundant Goodness

  • Dagoba Chocolate_ Taste Exploration

  • k.d. lang_ Recollection

  • Hello, New._ Campaign Trail

  • Scharffen Berger_ Adventures in Chocolate

  • Compostmodern_ Planting the seeds

  • Denver Public Schools_ Reading Rockets

  • Dockers_ Not Your Dad's Pants

  • SF Health Department_ Crystal Mess

  • Avaya_ Communication Without Boundaries

  • Dockers_ Cut from the Original Cloth

  • Nyne_ Forward Fashion

  • PepsiCo_ Philosophical Differences

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • Janus_ Get there. Invented here.

  • Target_ A Dose of Surrealism and Whimsy

  • Target_ Works of Art that Work

  • Janus TV_ Research brought to life

  • Michael Austin_ The Power of Personality

  • BACtrack_ A Breath of Fresh Air

  • Target_ Clutter Cutter