Forward Fashion

How do you launch a new fashion label on par with the Boss—Hugo, that is? The key to success is a rock solid strategy, and a brand with a lot of soul. From cocktail napkin sketch to 1,500 stores, Nyne's debut made a splash without spilling a drop.

The brand has been implemented seamlessly across retail environment programs, collateral, print and outdoor advertising, sales promotions, collateral and the wear-nyne.com website.

The brand from nowhere for the man from everywhere? Cinematic photography in the advertising makes nyne’s mystery its very appeal.
We grounded the brand narrative in the many lives metrosexuals lead (nine, by our measure)—family life, work life, social life, love life, night life, private life, public life, fantasy life and even after life (because eternity is a very, very long time.)
Bold branding, seamless integration of print, outdoor and web give nyne a life of its own—and instant street cred.
Point-of-sale and in-store promotions are dark and rich.
Nyne online is as sleek and minimalist as its offline persona, a seamless marriage of both.
Freestanding fixtures cue the brand identity and translate them into distinctive shopping experiences.

  • Dockers Khakis_ Not Your Dad's Pants

  • PepsiCo_ Philosophical Differences

  • Avaya_ Communication Without Boundaries

  • Target_ Clutter Cutter

  • Nyne_ Forward Fashion

  • Janus_ This brand looks like money.

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • BACtrack_ A Breath of Fresh Air