Creative Action for Collective Good

Sustainability is complicated, and while it is a
priority for many designers, it can be difficult to
know to translate principles into practice. Seeing
that our industry didn’t have a comprehensive
perspective on the subject, we conceived and
coauthored a new framework for integrated
sustainability – the Living Principles for Design.
Ever evolving, expanding and drawing openly

from a wide range of global partnerships, the Living Principles for Design framework is a catalyst for driving positive cultural change. It distills the four streams of sustainability – environment, people, economy, and culture – into a roadmap that is understandable, integrated, and most importantly, actionable. It’s our way of helping to move the conversation, the industry and the world.

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Environment, people, economy, and culture: the Living Principles seek the connections between these four streams to drive action that is sustainable in every sense of the word.
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The community website provides a place for the global design community to co-create, debate and share ideas across disciplines and continents.
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Contributors to the Living Principles website measure each post for its relevance to the four streams of sustainability.
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The Living Principles framework is supported by many international design organizations.
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The logo, made up of two infinity loops, speaks to the interconnected nature of the four streams of sustainability. The tagline, too, is multilayered – “Creative action for collective good” could just as easily read the other way around.

  • Mohawk Fine Papers_ Get in the Loop

  • Abundance Found_ Empowering Partnership

  • Vaska Natural Detergents_ Active Ingredient

  • The Living Principles_ Creative Action

  • California Wine Institute_ Global Appeal

  • BSR_ Illuminating a Global Network

  • Frameline Film Festival_ Think Pink & Beyond

  • Yerba Buena_ Neighborhood Intersections

  • HERproject_ Keeping Business Healthy

  • GreenBiz Group_ Thriving Ecosystem

  • Tools for Peace_ Tools for Growth

  • Peace Cereal_ Abundant Goodness

  • Dagoba Chocolate_ Taste Exploration

  • k.d. lang_ Recollection

  • Hello, New._ Campaign Trail

  • Scharffen Berger_ Adventures in Chocolate

  • Compostmodern_ Planting the seeds

  • Denver Public Schools_ Reading Rockets

  • Dockers_ Not Your Dad's Pants

  • SF Health Department_ Crystal Mess

  • Avaya_ Communication Without Boundaries

  • Dockers_ Cut from the Original Cloth

  • Nyne_ Forward Fashion

  • PepsiCo_ Philosophical Differences

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • Janus_ Get there. Invented here.

  • Target_ A Dose of Surrealism and Whimsy

  • Target_ Works of Art that Work

  • Janus TV_ Research brought to life

  • Michael Austin_ The Power of Personality

  • BACtrack_ A Breath of Fresh Air

  • Target_ Clutter Cutter