Get there. Invented here.

Janus was one of the first mutual fund companies to explain to Main Street investors what is done with their money – and why Janus does it better. When we started crafting this story with them in 1992, they were industry renegades. Five CEOs, four campaigns and almost 20 years later, we've touched every element of their brand, from creating their logo to developing advertising (TV, magazine, newspapers, web, email and outdoor),

interactive (website strategy, design and video), signage, sponsorships, community events, philanthropic partnerships, employee communications ...even their stock certificate. Today, as seasoned industry veterans with almost $150 billion in assets under management, they’re backed by the same bold, straightforward brand we invented for them. That’s the power of a smart partnership – it thrives in any market.

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[ Roll over movie to pause ] The print campaign expressed Janus’ fundamental differentiator – extensive, hands-on research – through real-life examples written in an engaging, human tone.
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Whether at a conference, a trade show or the arrivals gate at Denver airport, Janus’ outdoor advertising brings the boldness of their brand to the street.
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[ Roll over movie to pause ] The Janus brand is designed for flexibility – on the website, motion graphics do the storytelling, evoking the same confident tone.
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[ Roll over movie to pause ] In an era when TV advertising has migrated to the web, sleek, sophisticated animations served as pre-roll spots on WSJ.com, NYT.com and a variety of financial blogs.
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[ Roll over movie to pause ] The key to a cohesive brand is making sure everyone within the company feels a sense of ownership. Janus’ brand site uses their inimitable voice to engage and activate their internal audience, cleverly expressing the strategic foundation, history and reasons to believe.
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[ Roll over movie to pause ] Janus’ bold and engaging expression finds its way into every piece of collateral, whether it’s a B2B brochure, an internal campaign or even the stock certificate.

  • Mohawk Fine Papers_ Get in the Loop

  • Abundance Found_ Empowering Partnership

  • Vaska Natural Detergents_ Active Ingredient

  • The Living Principles_ Creative Action

  • California Wine Institute_ Global Appeal

  • BSR_ Illuminating a Global Network

  • Frameline Film Festival_ Think Pink & Beyond

  • Yerba Buena_ Neighborhood Intersections

  • HERproject_ Keeping Business Healthy

  • GreenBiz Group_ Thriving Ecosystem

  • Tools for Peace_ Tools for Growth

  • Peace Cereal_ Abundant Goodness

  • Dagoba Chocolate_ Taste Exploration

  • k.d. lang_ Recollection

  • Hello, New._ Campaign Trail

  • Scharffen Berger_ Adventures in Chocolate

  • Compostmodern_ Planting the seeds

  • Denver Public Schools_ Reading Rockets

  • Dockers_ Not Your Dad's Pants

  • SF Health Department_ Crystal Mess

  • Avaya_ Communication Without Boundaries

  • Dockers_ Cut from the Original Cloth

  • Nyne_ Forward Fashion

  • PepsiCo_ Philosophical Differences

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • Janus_ Get there. Invented here.

  • Target_ A Dose of Surrealism and Whimsy

  • Target_ Works of Art that Work

  • Janus TV_ Research brought to life

  • Michael Austin_ The Power of Personality

  • BACtrack_ A Breath of Fresh Air

  • Target_ Clutter Cutter