This brand looks like money.

Janus was one of the first mutual fund companies to create a unique brand with consistency and style. Modern, intelligent, zen-like simplicity and a confident, real-world voice stand out in an otherwise dull category—if it looks or sounds

like something a bank would do, it's wrong. The power of down-to-earth messaging with a highly graphic visual spin has supported Janus' business through markets up, down and sideways.

Our work extended all the way to Janus Capital Group's stock certificates. Next, we'll start printing money.

  • Dockers Khakis_ Not Your Dad's Pants

  • PepsiCo_ Philosophical Differences

  • Avaya_ Communication Without Boundaries

  • Target_ Clutter Cutter

  • Nyne_ Forward Fashion

  • Janus_ This brand looks like money

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • BACtrack_ A Breath of Fresh Air