This brand looks like money.

Janus was one of the first mutual fund companies to create a unique brand with consistency and style. Modern, intelligent, zen-like simplicity and a confident, real-world voice stand out in an otherwise dull category—if it looks or sounds

like something a bank would do, it's wrong. The power of down-to-earth messaging with a highly graphic visual spin has supported Janus' business through markets up, down and sideways.

Xray

  • Dockers Khakis_ Not Your Dad's Pants

  • PepsiCo_ Philosophical Differences

  • Avaya_ Communication Without Boundaries

  • Target_ Clutter Cutter

  • Nyne_ Forward Fashion

  • Janus_ This brand looks like money

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • BACtrack_ A Breath of Fresh Air