Keeping Business Healthy

HERproject is a BSR initiative focused on health education, advocacy and empowerment for female factory workers around the globe. Participating companies include BSR members and manufacturing heavyweights like J. Crew, Levi Strauss & Co, Timberland, Columbia Sportswear

and HP, who understand that a healthy workforce isn’t just a moral imperative, it’s a business imperative. We collaborated with BSR and the project founder to distill HERproject into a rich, impactful brand that speaks NGO as fluently as it does business.

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A clean, subtle type treatment nods to the universal icon for womanhood, while the plus sign indicates positive impact.
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[ Roll over movie to pause ] Illustrative info graphics evoke the workers’ handcrafting, while the content itself visualizes the program’s business model – ROI drives participation and investment in the program.
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[ Roll over movie to pause ] HERproject partners include eight multinational companies, 30 factories, eight local organizations, and multiple clinics, hospitals, and public-sector population and health departments to reach more than 70,000 women to date.
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[ Roll over movie to pause ] Case studies and in situ photography pull the reader into the workers’ worlds, making their stories and their lives more tangible.

  • Mohawk Fine Papers_ Get in the Loop

  • Abundance Found_ Empowering Partnership

  • Vaska Natural Detergents_ Active Ingredient

  • The Living Principles_ Creative Action

  • California Wine Institute_ Global Appeal

  • BSR_ Illuminating a Global Network

  • Frameline Film Festival_ Think Pink & Beyond

  • Yerba Buena_ Neighborhood Intersections

  • HERproject_ Keeping Business Healthy

  • GreenBiz Group_ Thriving Ecosystem

  • Tools for Peace_ Tools for Growth

  • Peace Cereal_ Abundant Goodness

  • Dagoba Chocolate_ Taste Exploration

  • k.d. lang_ Recollection

  • Hello, New._ Campaign Trail

  • Scharffen Berger_ Adventures in Chocolate

  • Compostmodern_ Planting the seeds

  • Denver Public Schools_ Reading Rockets

  • Dockers_ Not Your Dad's Pants

  • SF Health Department_ Crystal Mess

  • Avaya_ Communication Without Boundaries

  • Dockers_ Cut from the Original Cloth

  • Nyne_ Forward Fashion

  • PepsiCo_ Philosophical Differences

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • Janus_ Get there. Invented here.

  • Target_ A Dose of Surrealism and Whimsy

  • Target_ Works of Art that Work

  • Janus TV_ Research brought to life

  • Michael Austin_ The Power of Personality

  • BACtrack_ A Breath of Fresh Air

  • Target_ Clutter Cutter