Campaign Trail

At Tomorrow, we always have our eye on what’s next - we like to think of ourselves as engaged citizens. Since our stock in trade is storytelling, we thought we’d use it to lend a hand to the 2008 presidential campaign.

What started out as an exciting and sometimes nerve-wracking race became a historic moment in U.S. history. We celebrated at both ends, with non-partisan voting propaganda on one end and a moving narrative on the other.

http://player.vimeo.com/video/18412334|vimeo|hellonew_main1
A new year. A new administration. A new era. New is Tomorrow’s best friend. We developed this uplifting movie to share our sentiments about Inauguration Day 2009 with the world.
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These get-out-the-vote posters explored all aspects of effective propaganda, from feel-good to do-good to dramatic warning. Download posters.
/i/casestudy/CampaignTrail/brand_CampaignTrail_main3.jpg|image|hellonew_main3
These get-out-the-vote posters explored all aspects of effective propaganda, from feel-good to do-good to dramatic warning. Download posters.
/i/casestudy/CampaignTrail/brand_CampaignTrail_main4.jpg|image|hellonew_main4
“What’s your excuse?” spells out bluntly what happens when voters don’t choose to be heard – give up your vote and somebody else will decide for you. The design mimics the infamous 2000 presidential election “butterfly ballot” of Palm Beach County, which is said to have cost Al Gore the presidency. Download posters.

  • Mohawk Fine Papers_ Get in the Loop

  • Abundance Found_ Empowering Partnership

  • Vaska Natural Detergents_ Active Ingredient

  • The Living Principles_ Creative Action

  • California Wine Institute_ Global Appeal

  • BSR_ Illuminating a Global Network

  • Frameline Film Festival_ Think Pink & Beyond

  • Yerba Buena_ Neighborhood Intersections

  • HERproject_ Keeping Business Healthy

  • GreenBiz Group_ Thriving Ecosystem

  • Tools for Peace_ Tools for Growth

  • Peace Cereal_ Abundant Goodness

  • Dagoba Chocolate_ Taste Exploration

  • k.d. lang_ Recollection

  • Hello, New._ Campaign Trail

  • Scharffen Berger_ Adventures in Chocolate

  • Compostmodern_ Planting the seeds

  • Denver Public Schools_ Reading Rockets

  • Dockers_ Not Your Dad's Pants

  • SF Health Department_ Crystal Mess

  • Avaya_ Communication Without Boundaries

  • Dockers_ Cut from the Original Cloth

  • Nyne_ Forward Fashion

  • PepsiCo_ Philosophical Differences

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • Janus_ Get there. Invented here.

  • Target_ A Dose of Surrealism and Whimsy

  • Target_ Works of Art that Work

  • Janus TV_ Research brought to life

  • Michael Austin_ The Power of Personality

  • BACtrack_ A Breath of Fresh Air

  • Target_ Clutter Cutter