Think Pink. And Beyond.

The world’s original celebration of queer cinema, San Francisco’s Frameline Film Festival screens 200 films in 3 theatres over 2 weeks every summer for an audience of 75,000. We swelled the ranks
of the Festival faithful with a provocative out-of-
home campaign and short film trailer that ran on
Bay Area TV, local theatres, and before every

screening. Past campaigns traditionally featured a single graphic icon, but for the 31st festival we diversified. Memorable film stills coupled with zingy one-liners showed and told the LGBT community's colorful, provocative and evocative story from every angle.

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Bus shelter poster
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Theater marquee poster
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[ Roll over movie to pause ] Program covers
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Schedule pull-out cover
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“Two Couples” has been the definitive festival trailer for 10 years. Written and directed in 1998 by Tomorrow partner Jeff Iorillo, “Two Couples” screens every opening night to thunderous applause. The trailer has played at festivals from London to Torino to Rio, and was picked up by “America’s Sexiest Commercials”.

  • Mohawk Fine Papers_ Get in the Loop

  • Abundance Found_ Empowering Partnership

  • Vaska Natural Detergents_ Active Ingredient

  • The Living Principles_ Creative Action

  • California Wine Institute_ Global Appeal

  • BSR_ Illuminating a Global Network

  • Frameline Film Festival_ Think Pink & Beyond

  • Yerba Buena_ Neighborhood Intersections

  • HERproject_ Keeping Business Healthy

  • GreenBiz Group_ Thriving Ecosystem

  • Tools for Peace_ Tools for Growth

  • Peace Cereal_ Abundant Goodness

  • Dagoba Chocolate_ Taste Exploration

  • k.d. lang_ Recollection

  • Hello, New._ Campaign Trail

  • Scharffen Berger_ Adventures in Chocolate

  • Compostmodern_ Planting the seeds

  • Denver Public Schools_ Reading Rockets

  • Dockers_ Not Your Dad's Pants

  • SF Health Department_ Crystal Mess

  • Avaya_ Communication Without Boundaries

  • Dockers_ Cut from the Original Cloth

  • Nyne_ Forward Fashion

  • PepsiCo_ Philosophical Differences

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • Janus_ Get there. Invented here.

  • Target_ A Dose of Surrealism and Whimsy

  • Target_ Works of Art that Work

  • Janus TV_ Research brought to life

  • Michael Austin_ The Power of Personality

  • BACtrack_ A Breath of Fresh Air

  • Target_ Clutter Cutter