One Very Hot Chocolate

Sometimes, opportunity does knock. It did when artisan chocolatier Chuck Siegel showed up at our door a few years ago. Siegel’s handcrafted small batch sweets needed a brand that would appeal to

the persnickety foodie audience. Rather than wrapping his charming confections in Godiva-like gold or See’s clinical black and white, we took a more personable, whimsical approach.

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The delicious sweets and creamy branding inspired instant loyalty—and growth nationwide.
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The first four designs offer bright colored flavor-specific labels that are deployed in other applications.
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Specialty packaging is designed to look lush without looking over the top. No bows. No whistles.
Just honest branding.
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Not just a gumdrop. Pâte de fruit, mon ami! Available in Whole Foods stores nationwide and served up at an indulgent factory / café in the Bay Area.
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While you can't taste it or smell it, the online presence and web store deploys textured design and luscious photography to recreate a virtual ooh-la-la among chocolate afficionados who love to indulge on the web.
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It's one thing to have a wicked chocolate recipe. It is another to enter a market and inspire instant brand loyalty.
Charles Chocolates was given "Best in the West" accolades by Sunset Magazine, its first year of existence.

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