One Very Hot Chocolate
Sometimes, opportunity does knock. It did when artisan chocolatier Chuck Siegel showed up at our door a few years ago. Siegel’s handcrafted small batch sweets needed a brand that would appeal to
the persnickety foodie audience. Rather than wrapping his charming confections in Godiva-like gold or See’s clinical black and white, we took a more personable, whimsical approach.
The delicious sweets and creamy branding inspired instant loyalty—and growth nationwide.
The first four designs offer bright colored flavor-specific labels that are deployed in other applications.
Specialty packaging is designed to look lush without looking over the top. No bows. No whistles.
Just honest branding.
Just honest branding.
Not just a gumdrop. Pâte de fruit, mon ami! Available in Whole Foods stores nationwide and served up at an indulgent factory / café in the Bay Area.
While you can't taste it or smell it, the online presence and web store deploys textured design and luscious photography to recreate a virtual ooh-la-la among chocolate afficionados who love to indulge on the web.
It's one thing to have a wicked chocolate recipe. It is another to enter a market and inspire instant brand loyalty.
Charles Chocolates was given "Best in the West" accolades by Sunset Magazine, its first year of existence.
Charles Chocolates was given "Best in the West" accolades by Sunset Magazine, its first year of existence.
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