Illuminating a Global Network

BSR, formerly Business for Social Responsibility, is a non-profit corporate responsibility consultancy that leverages its global network to develop sustainable solutions with leaders of every industry. Having acted as a powerful force behind corporations like Nike, GE, Apple, McDonald’s and Pfizer, BSR was poised to take a more visible position in advancing the corporate social

responsibility agenda, stimulating substantive conversation between global business and the global community. A name change was the first step. As their agency of record, we have helped them develop a brand that brings their inspiring mission – “we work with business to create a just and sustainable world” – to light with a greater sense of purpose, optimism, action and impact.

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The new logo gives dimension and energy to the concept of a global network.
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[ Roll over movie to pause ] The annual report allows BSR to maintain transparency, analyze trends and establish their thought leadership. Documentary-style photography of BSR consultants in the field highlights their work from board room to factory floor, while carefully selected info graphics help their impact pop off the page.
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[ Roll over movie to pause ] BSR’s work is diverse, comprehensive and often complicated. But their story doesn’t have to be. This promotional brochure distills who they are and what they do into a quick, accessible conversation starter.
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A comprehensive collateral system reinforces the brand and unifies every communication, both internal and external.
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For the e-newsletter, we organized their regular content into clear, recognizable categories, making it easier to navigate and digest.
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[ Roll over movie to pause ] The theme of the 2009 BSR conference, “Reset Economy, Reset World” came to life across all promotional and event materials in the form of metaphor: a blue sky that encourages the same kind of thinking.

  • Mohawk Fine Papers_ Get in the Loop

  • Abundance Found_ Empowering Partnership

  • Vaska Natural Detergents_ Active Ingredient

  • The Living Principles_ Creative Action

  • California Wine Institute_ Global Appeal

  • BSR_ Illuminating a Global Network

  • Frameline Film Festival_ Think Pink & Beyond

  • Yerba Buena_ Neighborhood Intersections

  • HERproject_ Keeping Business Healthy

  • GreenBiz Group_ Thriving Ecosystem

  • Tools for Peace_ Tools for Growth

  • Peace Cereal_ Abundant Goodness

  • Dagoba Chocolate_ Taste Exploration

  • k.d. lang_ Recollection

  • Hello, New._ Campaign Trail

  • Scharffen Berger_ Adventures in Chocolate

  • Compostmodern_ Planting the seeds

  • Denver Public Schools_ Reading Rockets

  • Dockers_ Not Your Dad's Pants

  • SF Health Department_ Crystal Mess

  • Avaya_ Communication Without Boundaries

  • Dockers_ Cut from the Original Cloth

  • Nyne_ Forward Fashion

  • PepsiCo_ Philosophical Differences

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • Janus_ Get there. Invented here.

  • Target_ A Dose of Surrealism and Whimsy

  • Target_ Works of Art that Work

  • Janus TV_ Research brought to life

  • Michael Austin_ The Power of Personality

  • BACtrack_ A Breath of Fresh Air

  • Target_ Clutter Cutter