A Breath of Fresh Air

Sometimes, great ideas come in small packages. This sure did—BACtrack, the brainchild of a first-time product developer, answers the need for a user-friendly alcohol tester for daily use.

We took this start-up's utilitarian device and gave it iPod-like appeal—appeal that law enforcement officers, clinic workers, drivers, sports trainers and, yes, moms, find as easy to use as it is attractive.

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Good design need not break the bank. This start-up had a great idea but needed a sleek, strategic brand image.
They got it—with a budget they could afford.
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Packaging is not Plain Jane: it stylishly communicates product benefits and breaks through retail clutter.
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Cheers! BACtrack is sleek, simple to use, even fun.

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  • Michael Austin_ The Power of Personality

  • BACtrack_ A Breath of Fresh Air

  • Target_ Clutter Cutter