A Breath of Fresh Air

Sometimes, great ideas come in small packages. This sure did—BACtrack, the brainchild of a first-time product developer, answers the need for a user-friendly alcohol tester for daily use.

We took this start-up's utilitarian device and gave it iPod-like appeal—appeal that law enforcement officers, clinic workers, drivers, sports trainers and, yes, moms, find as easy to use as it is attractive.

Good design need not break the bank. This start-up had a great idea but needed a sleek, strategic brand image.
They got it—with a budget they could afford.
Packaging is not Plain Jane: it stylishly communicates product benefits and breaks through retail clutter.
Cheers! BACtrack is sleek, simple to use, even fun.

  • Dockers Khakis_ Not Your Dad's Pants

  • PepsiCo_ Philosophical Differences

  • Avaya_ Communication Without Boundaries

  • Target_ Clutter Cutter

  • Nyne_ Forward Fashion

  • Janus_ This brand looks like money.

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • BACtrack_ A Breath of Fresh Air