Communication Without Boundaries

Avaya was created when Lucent Technologies spun off the division in 2000. It is the birthplace of platform-agnostic communication: internet protocol telephone & video, voicemail thru email, and email read over voicemail all started here. Our challenge was to bring the brand to life with an engaging

identity and advertising campaign that distilled an esoteric technical story into a verbal and visual language that bridged cultural divides among millions of people in 70 launch nations. The solution is at once global and sophisticated, yet human and warm. It is communication without boundaries.

Just before launch—with advertising approved, media purchased, and everyone awaiting the new logo—Avaya fired its branding agency. We came and offered a fresh start. Today, Avaya is improving lives by facilitating human communication with next-generation technology. The identity reflects the company's forward thinking and technical innovation.

  • Dockers Khakis_ Not Your Dad's Pants

  • PepsiCo_ Philosophical Differences

  • Avaya_ Communication Without Boundaries

  • Target_ Clutter Cutter

  • Nyne_ Forward Fashion

  • Janus_ This brand looks like money.

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • BACtrack_ A Breath of Fresh Air