Crystal Mess HIV Prevention Campaign

Crystal meth is cheap, readily available and extremely addictive. The high-risk sexual behavior that is synonymous with crystal use is blamed for an increase in recent HIV infections. Ineffective past campaigns provided "tips on how to play safe" and looked like trendy nightclub flyers.

Our confrontational outdoor campaign warns that gay men who use crystal increase their risk of HIV infection by 400%. Copy is abrupt, borrows from internet slang and speaks with snide authenticity about the sexual perils of using crystal.

Bus Shelter
Bus Shelter
Outdoor
Transit Station 2-Sheet
Transit Station 2-Sheet
Transit Station 2-Sheet

  • Target_ A Dose of Surrealism and Whimsy

  • Target_ Works of Art that Work

  • Janus_ Get there. Invented here.

  • SF Health Department_ Crystal Mess

  • Avaya_ Communication Without Boundaries

  • Dockers_ Cut from the Original Cloth