Works of Art that Work

The Works of Art that Work campaign puts the Michael Graves Design collection on a pedestal— figuratively and literally. Our concept is a celebration of the Graves collection as art, living in an Alice-in-Wonderland world of whimsical,

oversized blooms and vivid colors. Text reads like curator notes you see next to artwork in a museum exhibition, uniting a disparate collection of objects into a unified exhibition experience.

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"Landscape of Early Afternoon with Assorted Refreshments and Chance of Sprinkles"
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"Landscape of Monday Morning with Heavy Workload and Light Cream Cheese"
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A large fold-out direct mail piece reveals flowers that grow taller and taller as you turn the pages. We presented the initial concept to Target using paper mock-ups of the flowers.
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These gorgeous, Technicolor three-dimensional objects and landscapes are reminiscent of window displays at Barneys in the 1950s.
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We collaborated with renowned San Francisco model maker Alan Wolf to create the larger than life props for the
photo shoot.
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To introduce this exciting new product line—customizable prefab pavilions—we went a step further: Target’s first pop-up ad insert, ever. Production involved 21 teams of 13 people working eight hour shifts for four weeks. That’s nearly 44,000 hours of labor. Eye-popping, no?

  • Mohawk Fine Papers_ Get in the Loop

  • Abundance Found_ Empowering Partnership

  • Vaska Natural Detergents_ Active Ingredient

  • The Living Principles_ Creative Action

  • California Wine Institute_ Global Appeal

  • BSR_ Illuminating a Global Network

  • Frameline Film Festival_ Think Pink & Beyond

  • Yerba Buena_ Neighborhood Intersections

  • HERproject_ Keeping Business Healthy

  • GreenBiz Group_ Thriving Ecosystem

  • Tools for Peace_ Tools for Growth

  • Peace Cereal_ Abundant Goodness

  • Dagoba Chocolate_ Taste Exploration

  • k.d. lang_ Recollection

  • Hello, New._ Campaign Trail

  • Scharffen Berger_ Adventures in Chocolate

  • Compostmodern_ Planting the seeds

  • Denver Public Schools_ Reading Rockets

  • Dockers_ Not Your Dad's Pants

  • SF Health Department_ Crystal Mess

  • Avaya_ Communication Without Boundaries

  • Dockers_ Cut from the Original Cloth

  • Nyne_ Forward Fashion

  • PepsiCo_ Philosophical Differences

  • Rearden Commerce_ The Anti-Dot-Com

  • Charles Chocolate_ One Very Hot Chocolate

  • Janus_ Get there. Invented here.

  • Target_ A Dose of Surrealism and Whimsy

  • Target_ Works of Art that Work

  • Janus TV_ Research brought to life

  • Michael Austin_ The Power of Personality

  • BACtrack_ A Breath of Fresh Air

  • Target_ Clutter Cutter