Cut from the Original Cloth

The Dockers K–1 Khakis brand is aimed squarely at a younger, trend-current audience—not your usual Dockers crowd. The authenticity of the brand was inspired by the first khakis developed for the

U.S. Army in the 1930s. It was a time of war and economic depression, when women began wearing pants and handling blowtorches. Gritty, gutsy can-do is K–1 ethos.

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Don't mess with this Rosie.
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Outdoor buys were strategically placed on only the biggest, most prominent boards in top U.S. markets.
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"Made when style was government issue."
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"Designed to match your scarf, gloves, and acetylene torch."
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"Made when the only corners cut were cut by hand."
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K–1's appeal comes from nostalgia for an era when integrity meant durability and an honest day's work. Hot models never hurt, either.

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  • Scharffen Berger_ Adventures in Chocolate

  • Compostmodern_ Planting the seeds

  • Denver Public Schools_ Reading Rockets

  • Dockers_ Not Your Dad's Pants

  • SF Health Department_ Crystal Mess

  • Avaya_ Communication Without Boundaries

  • Dockers_ Cut from the Original Cloth

  • Nyne_ Forward Fashion

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  • Charles Chocolate_ One Very Hot Chocolate

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