These engagements have a clearly articulated scope and defined deliverables. We work side by side with your team to tackle the challenge, always within the greater context of your brand and organization.
Retainer relationships create a space to push boundaries. Tomorrow is your strategic partner to create long-term impact, build on existing offerings or reach for something new. Our teams work as one, collaborating across departments to ensure effective implementation.
Working with visionary entrepreneurs gives us a chance to truly integrate brand, product and business strategies. This economic model is tailored to meet the specific needs and goals of each partnership.
Sometimes our collaborations lead to innovations that are best incubated at Tomorrow. Your idea or ours, we work together to assemble visionary teams and funders that will invent, design, develop, pilot, launch, and build capacity for needle-moving business ventures.
A diverse group of designers, thinkers and makers, we’re ready for any challenge. Get to know the people who define our business and lead our projects.
Founder | Chief Designer
Founder | Chief Designer
Gaby is the intrepid leader of Tomorrow and the CEO of Sparkwise. Her passion for design as a catalyst for positive change is the driving force of Tomorrow’s worldview. A hands-on leader, she curates and mentors our interdisciplinary team, oversees the creative process, and builds lasting relationships with clients.
Gaby shares the same vision and spirit with the global design community. An internationally recognized designer and serial entrepreneur with close to 20 years experience, she fosters dialogue and action around the industry’s role in design-driven social change and sustainable growth. She frequently speaks on systems thinking, human centered design and innovation for the impact economy, and produces conferences and convenings around these same topics. Gaby served for seven years on the Board of Directors of AIGA, the largest and oldest professional design organization, and in 2014, was honored as an AIGA Fellow for her significant personal and professional contributions to raising the standards of excellence within the design community.
Born and raised in Switzerland, Gaby enjoyed a childhood rich in chocolate, world travel and Helvetica. In 1988, she migrated West until she reached the Pacific Ocean. She has called Northern California home ever since.
Born to scientists in Akademgorodok, a utopian community in the former Soviet Union, Kirill became fascinated with “design for screen” in the early days of the internet and began making websites when he was sixteen.
Following in the footsteps of his grandfather, a painter, Kirill pursued a degree in art and has spent more than a decade working as a designer and front-end developer for clients such as Nest, Specialized, the cities of San Francisco and Los Angeles, the American Museum of Natural History, the Department of Defense, the University of California, and others. At Tomorrow, he applies his experience in digital first design by developing interactive projects and bringing a dynamic perspective to branding projects.
Kirill’s design work has been recognized widely, including by AIGA, Print, Fast Company, Brand New and the University & College Designers Association (UCDA).
After a childhood spent in Siberia and Paris, he moved to the United States as a teenager, and currently resides on the border between Berkeley and Oakland.
Supriya is passionate about the power of design to change lives and minds, and she brings a sense of emotional connection and dedication to purpose in all of her work.
An award-winning designer and art director with more than 15 years of experience creating novel digital and print solutions for clients in healthcare, publishing, retail and government, she is highly collaborative and always begins her process by putting pen to paper. These iterative drawings ultimately become what she describes as a story worth telling.
Born and raised in India, where she attended art school and received exposure to disciplines from ceramics to photography, Supriya got her start at the Bangalore-based studio Ray and Keshavan. She moved to California in 2005 to pursue an MFA in design and has called the West Coast home ever since. Prior to joining Tomorrow Partners, she held design positions at Wired and Sunset magazines and also ran her own freelance business in San Francisco.
A serial entrepreneur who cofounded vivid studios, a web services firm that helped establish the field of information architecture, Nathan is a pioneer in experience, interaction and information design. He shares his insights on meaning, strategic innovation, business value and even science fiction through his research and international speaking and teaching engagements. His books include Experience Design 1.1, Making Meaning, Design is the Problem, Design Strategy in Action, Make It So and the new Blindspot.
In 2008, Nathan founded California College of the Arts’ ground-breaking Design MBA programs to prepare the next generation of innovators for a world that is profitable, sustainable, ethical and truly meaningful. The program combines perspectives of systems thinking, design thinking, sustainability and generative leadership into a holistic strategic framework.
Nathan received an MBA in sustainable management from the Presidio Graduate School and a bachelor’s degree in industrial design from Art Center College of Design. He also worked with Richard Saul Wurman at TheUnderstandingBusiness.
Nathan serves on the board of directors for Teague and WE’VE.
As a design leader with a background in both sociology and design, Alice has been able to move fluidly between various sectors, providing strategic insight, creative direction and impactful design solutions. Alice channels her background in social services by approaching all projects as an advocate and educator. She then takes her clients on a collaborative journey to create design solutions that meet their needs.
Her experience includes branding, corporate communications, packaging and interactive design for clients such as The North Face, the Marine Mammal Center, the de Young Museum, Microsoft, Genentech, Levi’s and many others.
For six years, Alice served on the AIGA San Francisco board of directors, including as president. With her in-depth knowledge of design for social good, Alice co-created the organization’s Social Impact chair and cause/affect, the graphic design competition for do-gooders. She has spoken on design for good and led branding workshops for nonprofits and foundations. Born and raised in Texas, educated on both coasts, she never turns down a road trip, or good barbecue.
Bjorn has more than 20 years of experience in technology and innovation and deep expertise in new business growth and transforming the user experience.
His diverse background in financial services, luxury products and, most recently, as technology director for the women’s lifestyle brand POPSUGAR, gives him a unique perspective on how to use technology as a catalyst for business value and employee collaboration. At POPSUGAR, he launched an integrated digital and social content management system that became the new standard for LVMH North America. Prior to POPSUGAR, Bjorn led the IT strategy for Benefit, a $1 billion luxury brand subsidiary of LVMH.
Bjorn received his bachelor’s degree in political science from San Francisco State University and MBA from the University of San Francisco. In his spare time, this California native can be found surfing or reliving his racing days on his motorcycle.
Partner | Strategy
Partner | Strategy
Nathalie nurtures people and projects through the process of change. Be it brand, product or innovation development, she leads strategists, designers, writers and technologists from research to concepting, listening carefully and looking closely to discover unmet needs.
Nathalie’s background in academia and an MBA in Sustainable Management from the Presidio Graduate School reflect her deeply rooted intellectual curiosity—she never takes a project brief at face value, always challenging assumptions to lay the groundwork for new insights and ideas. Her deep expertise with cross-disciplinary, multilingual and multicultural teams enables her to connect deeply with all stakeholders, and makes her a sought-after facilitator.
Nathalie was born and raised in France before setting sail for the Bay Area in the mid-1980s. In addition to being a Sparkwise co-founder and Tomorrow partner, she is our Chief Affineur.
Michelle Van Houten
Michelle Van Houten
Michelle is Tomorrow’s air traffic controller, managing creators and clients with grace, style and a steady hand. She sees projects through every phase of the creative process, down to the finest details of printing and development. As our studio manager, she also orchestrates daily operations, ensuring all engagements are appropriately resourced, scheduled and organized. After a rich career in San Francisco’s advertising ghetto, she enjoys the pace (and the lunch) of Berkeley’s gourmet ghetto.